Apple is gearing up for one of its busiest product launch cycles in recent years. Over the next few weeks, the company is expected to introduce a refreshed lineup of devices, including the iPhone 17e, new budget iPads, upgraded MacBooks, and fresh software updates.
Unlike Apple’s usual premium-focused strategy, this time the spotlight appears to be on affordable hardware and practical upgrades. The upcoming launches suggest that Apple wants to attract more first-time buyers, students, and business users — especially in price-sensitive markets like India.
Here’s a complete look at what Apple is reportedly planning and what users can expect.
iPhone 17e: Apple’s Affordable iPhone Gets Meaningful Upgrades
The biggest highlight of this launch cycle is expected to be the iPhone 17e, which will replace last year’s iPhone 16e.
While Apple markets the “e” series as its budget iPhone, it has never really been cheap. Instead, it serves as an entry point into the Apple ecosystem for users who want an iPhone without paying flagship prices.
This year, however, the iPhone 17e could feel much closer to the standard models.
Expected upgrades include:
- A19 chip (same processor as regular iPhone 17)
- MagSafe charging support
- Apple’s in-house wireless and cellular chips
- 6.1-inch display
- Possible Dynamic Island design
The addition of MagSafe could be one of the most important improvements. Many users skipped the iPhone 16e because it lacked this feature, which allows magnetic chargers, wallets, and accessories to snap on easily.
Despite the hardware boost, Apple is expected to keep pricing around $599 (₹59,900 in India). If true, this would make the iPhone 17e a much better value than its predecessor.
Launch timeline
Reports suggest Apple may announce the device through a press release in late February, similar to how the 16e was launched last year.
Budget iPads Get Faster, Not Flashier
Alongside the new iPhone, Apple is also preparing updates to its iPad lineup, but don’t expect a design overhaul.
This year’s changes are likely to focus on performance rather than looks.
What’s coming:
- Entry-level iPad with A18 chip
- iPad Air with M4 processor
- iPad mini possibly switching to OLED display
The base iPad moving to the A18 chip is particularly important. It could bring Apple Intelligence features to cheaper models for the first time, making them more capable for study, office work, and everyday productivity.
Instead of flashy redesigns, Apple seems focused on making its tablets faster, smarter, and more future-ready.
Macs: New Chips, More Power, and a Cheaper MacBook
Apple’s Mac lineup is also getting attention in early 2026.
Expected launches:
- New MacBook Pro (14-inch & 16-inch)
- MacBook Air with M5 chip
- Updated Mac Studio
- Refreshed Studio Display
But the most interesting addition could be a low-cost MacBook.
According to leaks, Apple is working on a smaller MacBook powered by an iPhone-class chip. This device could compete directly with Chromebooks and budget Windows laptops, making macOS more accessible to students and organizations.
If priced right, this could be Apple’s most affordable laptop ever — something many users have been asking for years.
Software Updates Also on the Way
Hardware isn’t the only focus.
Apple is preparing iOS 26.4, which is expected to include early improvements to Siri. The company has been working on making Siri smarter and more conversational, possibly bringing chatbot-style responses similar to AI assistants.
The first developer beta may roll out by the end of February.
While Apple will reveal more at WWDC later this year, current updates are expected to focus on:
- Performance improvements
- Bug fixes
- Better stability
- Smarter AI features
In short, refinement over flashy changes.
Why Apple Is Focusing on Budget Devices Now
The strategy behind these launches is clear.
Smartphones and laptops are becoming more expensive every year, and many users simply don’t want to spend flagship-level money. At the same time, competitors like Google and Samsung are pushing aggressively into the mid-range segment.
Apple seems ready to respond by offering:
- Better specs at lower prices
- Longer software support
- Strong ecosystem integration
The iPhone 17e and budget iPads could play a huge role in expanding Apple’s user base, especially in emerging markets.
What’s Coming Later in 2026?
This early-year refresh is just the beginning.
Reports suggest Apple may also launch:
- First foldable iPhone
- iPhone 18 Pro series
- MacBook Pro with OLED + touch support
So 2026 could turn out to be one of Apple’s biggest years yet.
Final Thoughts
Apple’s upcoming launch cycle feels different.
Instead of chasing only premium buyers, the company appears focused on practical upgrades and wider accessibility. Devices like the iPhone 17e, faster iPads, and a cheaper MacBook show that Apple wants to bring more people into its ecosystem without forcing them to spend top dollar.
If the leaks hold true, the next few weeks could be exciting not just for Apple fans, but also for anyone looking for powerful tech at more reasonable prices.
Official Apple website:
https://www.apple.com
Apple Newsroom:
https://www.apple.com/newsroom